Nell Hoving is a commercial freelance photographer with 20 years of experience in the industry. She specializes in product, portrait, and architectural photography for advertising, editorial, and  e-commerce clients.

Nell's style of photography is quick and confident while keeping high quality consistency. She can roll out hundreds of shots in a short amount of time, which makes her the ideal photographer for clients with bulk product or those requiring repetitive setups.

Over the years, Nell has had the opportunity to photograph Joan Rivers, Steven Spielberg, John Legend, professional athletes, top restauranteurs, executives, and all around inspirational people. She has been the only photographer in the room to photograph President Clinton, President Obama, and Elizabeth Warren. Nell has been listed as one of the top product photographers in Philadelphia and her Philly studio was highlighted as one of the coolest places to work in the "You Wish You Worked Here" series by Philadelphia Magazine. 

Client list:

Agilent Technologies, American Heart Association, Ana Ono, Ashi Couture NYC, Barbara Ellick Jewelry, Benari Jewelers, Citi Trends, Comcast NBC Universal, D Home Brands, David Rovinsky Jewelers, D’Iyanu, Dropps, Five Below, Hamilton Jewelers, Inner Beauty Cosmetics, Lcor, Lyquix, Neff Associates, Nino Brand, Pearl Properties, Philadelphia Home and Design Magazine, Philadelphia Magazine, Philadelphia Style Magazine, Philadelphia Wedding Magazine, Post Brothers, Printfresh, QVC, Rolex, Skeem, SMMC, Standard Merchandising Company, Uncommon Schools

With work seen in: 

Cosmopolitan, Forbes, Prevention Magazine, Decible Magazine, Real Simple Magazine, Birdie, Women’s Health, Camera Ready Cosmetics, Club Business International, Wildfire Magazine, Breast Cancer Research Foundation, Nordstrom, Macys, The Business Journals, USA Today 


7 Best Product Photographers in Philadelphia 

“You can add Nell Hoving to our list of Philadelphia product photographers with close to 20 years of experience, showcasing a particular liking for fashion, beauty, and cosmetic items. Nell uses color and texture to complement the characteristics of a product, finding a composition that seems ripe for that moment in time. Elements just click into place in Nell’s photography, making her ideal for commercial and editorial campaigns of all kinds.” BY SANKHA WANIGASEKARA, Wonderful Machine

You Wish You Worked Here: Philly's Prettiest Photo Studio 

We’re serving up some serious office envy in our new series, You Wish You Worked Here, where we take you inside the city’s most covet-worthy jobs. From fashion-focused careers you didn’t know existed to just plain gorgeous desk setups, take a peek inside the glam life of Philly’s corporate and creative elite.

If you’re a fan of Shoppist’s print counterpart — the Scout section of Philly Mag — then you’ll probably recognize the work of Nell Hoving, the bubbly, redheaded photographer who shoots some of our prettiest pictures. Hoving’s airy studio, located in a light-filled corner of an old soap factory in Kensington, is a place of inspiration, with whitewashed brick walls, a sprinkling of vintage curiosities and huge windows that wash it all in light....

10 Amazing Product Photography Websites

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